Target Audience: Men ages 25-39, who don’t know much about sports cars.
Insight: The target wants to drive something cool, but they think most affordable sports cars don’t handle as well in the snow.
USP: The 2019 Subaru WRX and WRX/STI’s symmetrical AWD makes it handle just as well in the snow, as it does on a paved road.
Big Idea: Winters Sports Car.
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Campaign: OOH, Ambient, Digital