Matthew Barr

Art Direction

matthew@matthewbarr.ca | 647.767.3260

Subaru

Campaign: Digital

Date: 2019



Target Audience: Men ages 25-39, who don’t know much about sports cars.

Insight: The target wants to drive something cool, but they think most affordable sports cars don’t handle as well in the snow.

USP: The 2019 Subaru WRX and WRX/STI’s symmetrical AWD makes it handle just as well in the snow, as it does on a paved road.

Big Idea: Winters Sports Car.

(For full resolution, click on the ad.)

Digital (Livestream on Twitch)

Digital (Livestream on Twitch)

Digital (Livestream on Twitch)

Digital (Livestream on Twitch)