Matthew Barr

Art Direction

This is a CSR campaign that aims to prevent young Canadians from abusing prescription drugs. The problem is caused because parent’s don’t hide their prescription drugs, which makes it easier for their children to steal. This campaign solves that problem by spreading awareness that parents need to hide their prescription drugs, and offering them a solution to do so, known as the Shoppers Drug Safe.


Non-Conventional/Product Creation


Microsite


Ambient/Bathroom

In the public restrooms of Finch and Downsview station, all of the mirrors above the sinks will be removed. A poster of a medicine cabinet would be placed above one of the sinks, and (non harmful) azers would be shooting down from the ceiling, overtop that poster. The idea is to show parents that they need to prevent their children from stealing their prescription drugs, but the easiest way to do it would be to use the Shoppers Drug Safe.

Copy: There’s better ways, to keep your kids out of your meds. Visit shoppersdrugmart.ca/drugsafe to learn more.


:30 Second Television Commercial


OOH Bus Shelter


Online Print Ad


Native Online Newspaper Ad

The article will talk about teenagers are stealing their parents prescription drugs, because they don’t bother to hide them or keep them locked up. It will feature various facts and statistics, and will at the end mention how Shoppers Drug Mart has developed a Drug Safe for parents to solve this epedemic. It will provide a link to the microsite so they can learn more about the Drug Safe.


Facebook Sponsored Post


Facebook Sponsored Post

The Subaru WRX & WRX/STI has been a staple for Subaru since the 1990’s. The target, males aged 25-39, need the versatility of a sedan but don’t want to close the door on a high performance sports car. That’s why this campaign plays on the one thing it has that other sports cars don’t. The 2018 Subaru WRX & WRX/STI is the only affordable sports car that can handle any terrain, and any weather conditions, so you can drive it all year round. It’s the sports car that defies what’s natural.


OOH Billboard
Copy: Liam Boradley, Paul Khanna

Description: The digital number board above the billboard will countdown every day, until summer is over.


Ambient/Guerilla
Copy: Liam Boradley, Paul Khanna

Description: Two indviduals will look for sports cars that the WRX/STI is in competition with, and will place these tents over them to remind them that unlike the 2018 Subaru WRX or WRX/STI, they can't drive them during the winter. The car tent is free, and they can take them home if they want. Also, their reactions are filmed and posted on social media.


Interstitial Mobile Game Ad
Copy: Liam Boradley, Paul Khanna
Description: These ads will use Geotargeting, to figure out what the wheather is near their location. If it's snowing, it will show them this ad.


Interstitial Mobile Game Ad
Copy: Liam Boradley, Paul Khanna

Description: These ads will use Geotargeting, to figure out what the wheather is near their location. If it's raining, it will show them this ad.


Interstitial Mobile Game Ad
Copy: Liam Boradley, Paul Khanna

Description: These ads will use Geotargeting, to figure out what the wheather is near their location. If it's sunny, it will show them this ad.


Interstitial Mobile Game Ad
Copy: Liam Boradley, Paul Khanna

Description: These ads will use Geotargeting, to figure out what the wheather is near their location. If it's cloudy, it will show them this ad.


Online Pre-Roll for YouTube


Facebook Sponsored Post
Copy: Liam Boradley, Paul Khanna


Facebook Sponsored Post
Copy: Liam Boradley, Paul Khanna


Rich Media Animated Banner Ad
Copy: Liam Boradley, Paul Khanna
Art Direction: Paul Khanna

Description: It starts with a blank screen, and eventually fades in a country road. The Subaru WRX drives onto frame, and drifts along the road, kicking up dirt as it does. After drifting, the Subaru WRX drives off screen, and it then fades to a blank screen. Then, it fades back to the dirt road, except this time the Subaru WRX/STI drives onto frame, and does a drift, kicking up dirt, until it eventually drives off frame. It then fades to a blank screen and loops the animation. Once the banner is either clicked, or the cursor hovers over it for five seconds, it will open an expanded window within the browser.

In this expanded window, the target can choose either the WRX, or the WRX/STI, and can see videos of how well they handle on different terrain such as backroads, country roads, race tracks, and dirt roads, and on city roads. If they choose to learn more about either cars, they can click learn more, and they will be taken to the Subaru.ca website.


OOH Billboard


OOH Bus Shelter


Double Page Spread Print Magazine

Beer drinkers usually stick to drinking the same beer and don’t experiment enough. This is especially true for the many craft beer drinkers, who usually stick with the popular brands. For this campaign the goal was to represent the brand voice in a way in relateable and memorable way to the target so they consider picking up Flying Monkey the next time they’re at the beer store


Broadside Poster


Broadside Poster


Broadside Poster


:15 Second Online Pre-Roll for YouTube