Matthew Barr

Art Direction | 647.767.3260

Flying Monkey's

Campaign: Broadside Posters

Date: 2017

Target Audience: Craft Beer drinkers ages 19-39, with a weird personality.

Insight: The target has trouble getting out of their comfort zone, when it comes to choosing a craft beer.

USP: Flying Monkey’s Craft Brewery has a weird and quirky brand personality, similar to the target.

Big Idea: Take a break from normal.

(For full resolution, click on the ad.)

Broadside Poster

Broadside Poster

Broadside Poster


Campaign: Digital

Date: 2019