Matthew Barr

Art Direction

matthew@matthewbarr.ca | 647.767.3260

Campbell's

Campaign: OOH, Ambient, Digital

Date: 2019



Target Audience: Women ages 18-29, who don’t live at home.

Insight: The target often experiences feelings of homesickness.

USP: Campbell’s Soup is often associated with nostalgic memories of childhood because when the target was feeling ill, their parents would make them soup to feel better.

Big Idea: Tastes like home.

(For full resolution, click on the ad.)

OOH Bus Shelter

Copy: Tastes like home.

OOH Billboard

Copy: Tastes like home.

Ambient

Digital (Mobile App)

Subaru

Campaign: Digital

Date: 2019